ABOUT
Still Mums is a charitable trust that supports parents and whānau who have experienced the heartbreak of baby loss.
Our work is grounded in compassion, connection, and the belief that no one should navigate this grief alone.
We provide ongoing support after baby loss, helping to nurture emotional and physical well-being during the postpartum period and beyond. This includes lovingly curated care packages, supportive resources, peer connection, and community initiatives.
Still Mums exists to support families not only in the immediate moments of loss, but in the days and weeks that follow – a time that can often feel overwhelming and unsupported.
Our care packages are available to bereaved mothers who have experienced baby loss from 20 weeks gestation through to three months postpartum.
Still Mums is supported through fundraising efforts, community generosity, and occasional grant funding. Eligibility criteria are in place to ensure support reaches those who need it most.
Media Coverage
Otago Daily Times
"Still Mums founder Jade Duley-Priest recently established a Dunedin branch of the support organisation for bereaved whānau and will host an open day this Sunday."
Community Scoop
"A Hawke’s Bay-born woman, now living in Southland, has turned her own heartbreak into a powerful movement — creating care resources and comfort items that are now reshaping how baby loss is supported in the region."
The Southland Tribune
"Xmas in the Park helps raise funds and awareness for the Still Mums charity - a charity set up by Jade Duley-Priest in 2022 following the tragic loss of her first child, Marley, in late pregnancy."
The Southland Tribune
'Convo on the Couch': Charity rallies for bereaved mothers
"Still Mums Charitable Trust has invited Wendyl Nissen and local special guests to help celebrate and embrace the ethos of International Women’s Day."
Our People
Still Mums was established by Jade Duley-Priest, following the tragic loss of her first child, Marley, in late pregnancy.
Jade received compassionate care during the loss of her baby, but it wasn’t until she moved to Invercargill that she truly noticed the gap in ongoing support for bereaved parents – especially when it came to practical resources and thoughtful care in the weeks and months that followed.
Still Mums was born from a desire to fill that gap.
Jade began by lovingly creating self-care packages designed to bring comfort to mothers after baby loss. These packages are carefully curated to support emotional and physical wellbeing, offering a small moment of care during an incredibly difficult time. From there, she developed a full suite of resources – including the website she had wished for during her own experience, that gently guides grieving parents through the practical, emotional, and physical aspects of baby loss with compassion and clarity, comprehensive guides for parents facing the devastating news that their baby has died and what to expect during and after birth, support for whānau and loved ones, hospital info packs, and cocoons to hold and honour pēpi with care.
This charitable trust is centred on truly meeting the needs of grieving families — with practical support, heartfelt understanding, and gentle presence through their peer-support groups in Invercargill and Dunedin.
With the support of board members Trina, Michelle, Kirsten, Emmerson, Jerry and Katie, Still Mums now reaches families across Aotearoa, offering connection, care, and a reminder that even in the darkest times, no one has to go through it alone.
